Study reveals major cloud services opportunity

The cloud computing market is booming in ways that are only just being uncovered. According to a recent study, there are $44 billion in sales opportunities that network service providers have not yet utilized.

Some 100 IT decision makers and subject matter experts from 43 businesses and organizations in the U.S., Europe and India were interviewed for the study. According to its findings, 12 percent of enterprise workloads will run on public clouds by the end of 2013. These will include desktop application, email and resource planning.

According to the survey, much of the potential business lies in services such as Infrastructure-as-a-Service and Software-as-a-Service.

"Service providers are at an inflection point, said Scott Puopolo, vice president of the firm that conducted the study. “Enterprises are making decisions about cloud migration on an application basis. This means that service providers should develop and market cloud propositions relevant for specific applications.”


The cloud computing industry is skyrocketing in value. It is expected to be worth $16.7 billion by 2013, up from $8.7 billion in 2010.